Page Types

Twelve patterns
that own the SERPs

Every programmatic SEO strategy reduces to a page type: a URL pattern, a dataset, and a template. These are the twelve that work — each named the way the industry names it, with the site that made it famous.

the pSEO formula
[head term] × [modifier] × [template] = 10,000 pages

The Patterns

Pick a pattern, plug in your dataset

Decision intent/x-vs-y
Comparison Pages
Head-to-head pages for buyers choosing between two options. Bottom-of-funnel traffic that converts 3–5x better than blog posts.

GET /notion-vs-asana

GET /ahrefs-vs-semrush

made famous by G2, Capterra

Decision intent/best-x-alternatives
Alternatives Pages
Capture searchers ready to switch from a competitor. One template, one row per rival product.

GET /best-mailchimp-alternatives

GET /best-figma-alternatives

made famous by every SaaS marketing site

Local intent/x-in-city
Location Pages
City, region, and "near me" pages generated from a places dataset. The original pSEO play.

GET /plumber-in-austin

GET /coworking-in-lisbon

made famous by Nomad List, Tripadvisor, Yelp

Product-led/connect-x-to-y
Integration Pages
One page per pair of tools your product connects. The most famous programmatic SEO play ever run.

GET /connect-slack-to-sheets

GET /connect-stripe-to-notion

made famous by Zapier

Discovery/best-x-for-y
Best-of Pages
Ranked roundups pairing a category with a qualifier. Endless head-term × modifier combinations.

GET /best-crm-for-startups

GET /best-laptops-for-designers

made famous by Wirecutter

Persona/x-for-persona
Use-Case Pages
The same product, re-framed for every industry and role that searches for it.

GET /crm-for-real-estate-agents

GET /notion-for-students

made famous by Notion, Airtable

Inspiration/type-templates
Template Galleries
A landing page per template category, each linking into the product. Content is the inventory itself.

GET /resume-templates

GET /invoice-templates

made famous by Canva

Definitional/what-is-x
Glossary Pages
One page per term your audience needs defined. Compounds into topical authority for the whole domain.

GET /what-is-canonical-url

GET /what-is-schema-markup

made famous by Investopedia

Utility/x-calculator
Calculators & Tools
Free interactive tools and converters as landing pages. Engineering-as-marketing at scale.

GET /mortgage-calculator

GET /usd-to-eur

made famous by Wise

Link magnet/x-statistics-year
Statistics Pages
Curated data pages journalists and writers cite. Doubles as backlink bait and AI-citation bait.

GET /seo-statistics-2026

GET /remote-work-statistics-2026

made famous by Exploding Topics

Entity/entities/slug
Directory Pages
A profile page per company, person, or product from a structured dataset. Entities are what AI engines retrieve.

GET /companies/acme-inc

GET /agencies/in/berlin

made famous by Crunchbase, Glassdoor

AEO-native/question-keywords
FAQ & Q&A Pages
One page per question, answered directly. The format answer engines quote verbatim.

GET /how-long-does-seo-take

GET /does-schema-help-ranking

made famous by Quora, StackExchange

Speak the Language

The vocabulary behind the patterns

The terms you'll meet in every pSEO playbook — and the mechanics NeoSEO handles for you.

head term + modifierlong-tail keywordszero-volume keywordshub & spoke linkingfaceted pagesentity SEOschema markupcontent freshness

Ship your first pattern today

Bring a dataset, pick a page type, and NeoSEO generates the pages, sitemaps, and meta tags.

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